Before I start this discussion I am going to compare to movies: The Witch (2016) by Robert Eggers and The Village (2004) by M. Night Shyamalan. Both are set in a Puritan New England style setting. Both are about communities of rustic individuals beset by the dark woods that surround them. And both are horror/thrillers. However the major difference is that only one of these movies has a twist. Considering that one of the directors has made an entire career out of his twists it is not that much of riddle. The other major difference is that I think the Witch is a fantastic movie that genuinely creeped me out while the Village was just a disappoint to me.
Now this is not a spoiler. Basically within the first few minutes of the Witch it is revealed to the audience in no uncertain terms that there is a real witch, with real powers, and is really evil. What I am saying is that the supernatural element of the Witch is real and demonstrated and there really is no twist that happens in the movie (which doesn't mean the ending is lame or uninteresting). This is contrasted with the Village where the twist in the end is that the community is set in the modern times and it is all just some Luddite cult that lives in some restricted government property, or something I don't remember the specifics. In order to create a twist, the Village sucked away the supernatural, the wondrous, and the mysterious from the story. Now the Village has more problems than just its twist, but it does not help with getting me scared as the audience. There are movies and stories with twists that I love. But I was just interested in how two movies so similar in concept are so vastly different and the superior version doesn't have any twist.
Personally in my own views on storytelling I do not go for the twist. I place twists in the same category as killing integral characters. It has a secure position in any writer's toolbox, but I feel that both have been kind of put on a pedestal of storytelling.