I don't know why anybody would ever open a business if taking care of their patrons/customers wasn't high on their priority list.
I've had the honor/distinction/curse of working in service related fields for the majority of my working life, from telephone customer service to fast food, from working as a courier to a DJ in the wedding industry, and if you don't know how to serve your customers and potential customers, you're going to sink.
Here's why anyone in STL or visiting STL around Fear The Con should visit The Fantasy Shop: THEY TREAT YOU WELL. Holy crap, this could not be more true. I met Brodeur briefly last year at FtC7, and when I was searching for businesses to donate for a Trivia Night event I was organizing for my church, I thought of him. When I called him and told him what it was about, he remembered meeting me and said he was always eager to "help out a fellow Booter." He said he'd put a package together and I could pick it up from one of their stores.
When I arrived at the Florissant store to get the donation, I was shocked when the staff pulled out a HUGE cardboard box filled with, like, 10 games (I was expecting 2 or 3). I asked the staff member if he could give me an approximate value, and he said they retailed for over $250 combined. Titles like Damage Report, Bendomino, Dao, Rampage, Nexus Ops. I was floored. But beyond that, the guys in the shop were extremely nice and helpful, and seemed eager to not only see if there was anything I needed, but also wanted to know if I was into gaming myself and invited me to stick around for as long as I wanted, try out a demo game, etc. Seriously, they treated me as if it was their goal for that time to make sure I left satisfied. They are the epitome of what I think a Friendly Local Game Store should be.
Because of that, I bought a copy of Fiasco while I was there, and paid about 5 dollars more for it than I would have paid if I bought it directly from the publisher. And I was happy to do it.